Integrated Marketing Communications (IMC) plan for Women's Services and Resources (WSR) at BYU-Hawaii
Problem:
It is a problem that the Women's Services and Resources (WSR) center at BYU-Hawaii is experiencing low engagement and awareness. This center is designed to support women on campus through a variety of services, including counseling, mentorship, and advocacy. However, if students are not aware of the center or are not engaging with its services, they may miss out on critical support that could impact their academic and personal success.
Additionally, low engagement and awareness may indicate a lack of resources and attention dedicated to promoting and maintaining the center, which could further exacerbate the issue. Therefore, it is important for the university community to prioritize increasing awareness and engagement with the WSR center to ensure that all students have access to the resources and support they need to thrive.
Solution:
To raise awareness and engagement among first-year single students, Women's Services and Resources (WSR) at BYU-Hawaii has developed an Integrated Marketing Communications (IMC) plan. Finding the target audience's needs and preferences is the first step in the program. A message that appeals to the target audience will be developed using the data gathered.
The IMC plan's communication goals are defined as the next step. The main objective is to raise first-year students who are on their own awareness of and interest in the services and resources provided by WSR. The strategy can make use of events, email marketing, social media, and teamwork with other departments. The social media strategy will use compelling content, such as success stories and testimonials, to target various platforms. Personalized calls to action will be included in email marketing campaigns. Events will be promoted via social media and email marketing and will focus on the requirements and preferences of single first-year students. Collaboration with other departments is another effective strategy.
In order to create a consistent message, the IMC plan wil use multiple channels, clearly defined communication objectives, and research. The IMC plan can raise awareness and engagement among unaccompanied freshmen students, which will increase participation with WSR. This can be accomplished through social media, email marketing, events, and partnerships with other departments.
Result:
This IMC Plan received an impressive 92% from the advisor, but the marketing department has yet to approve it. If the plan is carried out, significant results may result. A greater number of students using WSR services and resources is likely to increase student satisfaction and success because of the plan's emphasis on increasing awareness and engagement about the services and resources offered by WSR among single freshmen female students.
The IMC plan could enhance the reputation of Brigham Young University-Hawaii. As more students utilize the resources and services offered by WSR and share their positive experiences, the department and university will become more significant.
Missionary for The Church of Jesus Christ of Latter-day Saints August 2017-August 2019
Problem:
When I served as a missionary for the Church of Jesus Christ of Latter-day Saints, I came across a significant issue: many people desired happiness and a higher standard of living but lacked the knowledge necessary to find these things. It was common for people to look outside of themselves for fulfillment, such as in unhealthy relationships or material possessions.
It was my responsibility as a missionary to educate people about the fact that these outside factors cannot provide true happiness or a higher standard of living. I advised them to turn inward and forge a close relationship with Jesus Christ instead. Through His teachings, people could discover a peace, love, and joy that went beyond material possessions or success in the material world.
Solution:
I assisted people by helping them in developing specific goals that would help them get closer to the life they desired. These objectives included everything from practical skills and career aspirations to personal and spiritual growth. Individuals were able to develop a sense of purpose and direction by setting specific, attainable goals, which made it easier for them to stay motivated and concentrated.
I found it useful to make daily and weekly goals with my partner in addition to assisting people in setting long-term goals. Every day and week, we would talk about the things we needed to get done, and we'd hold each other accountable for finishing them. We were able to remain productive and organized as a result, making the most of our time and resources.
I also kept thorough records of the objectives we were working toward and the steps we were taking to get there in order to monitor the progress of those we were working with. I would follow up with them frequently to see how they were doing and to provide support and encouragement. When people reached their objectives, we would congratulate them on their accomplishments and assist them in setting new objectives that would continue to inspire and challenge them.
Finally, I discovered that extending commitments was a potent way to assist people in developing in various facets of their lives. These obligations might have to do with things like Bible study, charity work, or personal growth. I was able to assist people in creating routines and habits that would help them achieve their goals and grow as people by making commitments to them and holding them accountable.
Overall, I discovered that setting goals—both long-term and short-term—was a practical way to address the issue of people searching for happiness and a higher standard of living. We were able to support people in growing and achieving the life they desired by working with them to set specific and attainable goals and by holding them accountable.
Result:
As a missionary for The Church of Jesus Christ of Latter-day Saints, I had the opportunity to help a lot of people find happiness and purpose in life. I was able to assist 27 people through our work together in making decisions and establishing personal goals that allowed them to make significant and beneficial changes in their lives.
We worked together to identify areas that needed improvement, such as practical skills, career aspirations, personal growth, and spiritual development, so that these changes weren't restricted to just one area of their lives. Individuals were able to create a sense of purpose and direction that kept them motivated and focused by setting specific, attainable goals in these areas.
In the end, I was excited to see how the people I worked with were able to significantly change their lives, and I felt appreciative to have had even a small part in helping them. We can all experience greater happiness and fulfillment by helping others find a sense of purpose and direction in their lives because of the remarkable power of setting goals and achieving them.
Agreement and Contract for Alpha Tutors
Problem:
Recently, my sister faced a challenge with her company. She was having trouble drawing and keeping students in her language school despite her love of teaching and her expertise as an ESL instructor. She had to compete against other local language schools and teachers as an ESL teacher, which made it difficult to draw in new students.
Despite all her efforts, she was still having a difficult time getting students to enrol in her English online platform. She was aware that she had to find an effective way to market her service more effectively and make her platform stand out from the competition.
Solution:
I made the decision to assist my sister as she continued to market her ESL platform in an effort to draw in students. We also discussed things she missed. It was obvious that a written contract would aid her in controlling student expectations and offering a precise framework for her classes.
I worked with my sister to come up with a deal. She made contact with her students and solicited their suggestions for formulating an extensive agreement that would satisfy everyone's needs. We worked on drafting a contract that included provisions for tuition costs and scholastic rules.
The agreement included a breakdown of the tuition fees, making it clear what students would be paying and what was expected of them in terms of attendance and participation. Sarah and her students also discussed setting a reasonable and fair price for both parties, considering the quality of the instruction and the resources provided.
The agreement was a huge success, as it helped to create a more positive and productive learning environment for everyone involved. My sister’s students appreciated the transparency and clarity that the agreement provided, and they felt more invested in their classes as a result.
Result:
Alpha Tutors started to experience rapid expansion. My sister was able to reach her monthly goal of five students thanks to the increased interest in her language platform. In fact, she frequently exceeded her goal because of the goodwill she received from her content students.
Because of her perseverance and commitment, my sister was able to establish a flourishing language school where her students received excellent instruction. Her students were eager to continue learning and growing with her because they recognized and appreciated her enthusiasm for teaching and the welcoming learning environment she had established.
The accomplishment of my sister was proof of the value of perseverance, commitment, and teamwork. We established a language platform that truly satisfies her students' needs and aids them in achieving their language-learning objectives by collaborating with her and her students and by being open to suggestions and new ideas.
Instagram Account for BUSM 429 Class
Problem:
In BUSM 429 class, we were presented with the challenge of conducting an experiment focused on enhancing our online presence. Under the guidance of our advisor, Instagram was selected as the designated social media platform for this endeavor. The overarching objective was to explore and identify strategies for cultivating substantial growth in Instagram followership while concurrently fostering the development of a vibrant online community. Compounding the challenge, we were mandated to initiate this journey from ground zero without the option to allocate financial resources toward boosting our posts or leveraging paid promotional tactics. This posed a unique test of our creativity, resourcefulness, and strategic acumen in navigating the complexities of organic social media growth and community building.
Solution:
I implemented a multifaceted approach within my Instagram account to foster engagement and attract new followers. Firstly, I leveraged Instagram's diverse features, such as reels and polls, to create interactive and engaging content, encouraging audience participation and feedback. Moreover, I prioritized fostering a sense of community by actively acknowledging and responding to comments from my followers, thus establishing a genuine connection with them.
Additionally, I strategically utilized my platform to cover significant events, such as the annual culture night at Brigham Young University-Hawaii. Through a combination of captivating videos and photos, I provided comprehensive coverage of the event, showcasing the diverse cultural experiences and inviting various clubs to participate and interact. By actively involving different groups and creating inclusive content, I not only expanded my reach but also solidified my presence as a hub for cultural exchange and community engagement.
Result:
Over the span of four weeks, I experienced significant growth in my social media following, accruing a total of 86 new followers organically without resorting to mass-following tactics. Additionally, my content has resonated with a wide audience, as evidenced by reaching over 2,000 unique accounts. This growth reflects both the quality of my content and the effectiveness of my engagement strategies, showcasing a promising trajectory for further expansion and influence within the platform.
I also received inquiries about my rate for taking pictures. This project allowed me to be recognized by others who are looking to provide services such as photography and videography.